Privacy policy

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FURST applies the European legal framework concerning the processing and circulation of your personal data.

APPLICABLE FROM 01 / 01 / 2019


This Privacy Policy is between:

The company MY FRENCH FLAIR SAS, with the capital of 5 000 euros,
represented by the protected trade mark FURST »And publisher of the online sales site,
registered with the Paris Trade and Companies Register under the number 842 098 378 RCS PARIS,
can be reached via email via Contact Email and by phone at Phone : +33 (0)7 60 53 42 59,
Hereinafter " FURST "," nous "," ourselves "," our "And" in our »


Anyone who is an exclusively natural person using the website accessible via the URL (the " e-shop ")
Hereinafter " client "," will "," yourselves "," your "And" your ».

Our Privacy Policy is written in French. In the case of translation into another language, only the French text will prevail in case of dispute.


This Privacy Policy is intended to define your use of the e-store and all associated mobile or digital applications (collectively " Interfaces »Between you and FURST. This also applies to any order placed through Interfaces or Customer Support (collectively Sales Channels ").

Please read carefully the Privacy Policy which explains how we collect, use, disclose or transfer the personal information you provide to us on our Sales Channel over the Internet or by telephone, or when you interact with us on social networks.

This explains how we collect information through the use of appropriate cookies and web technologies when interacting with our Interfaces.

When we offer our products for sale through our Sale Channels, you should read the applicable Terms of Sale, which govern the terms and conditions of any purchase made in this way.


This Privacy Policy is referenced at the bottom of each page on the Interfaces under the heading “Legal Notice” and / or “Confidentiality” by means of a clickable link. You are invited to read carefully, print the Privacy Policy and keep a copy.

We strongly recommend that you read the Privacy Policy for each new Interfaces consultation: the latest online version applies to all new uses. The latest version of this Privacy Policy will always be available on the Interfaces.

Please read this Privacy Policy carefully before using the Interfaces. By using the Interfaces, you signify your consent and your agreement to the Privacy Policy. If you do not agree to this Privacy Policy, you may not continue to use the Interfaces.

How do you get my consent?

When you provide us with personal information to complete a transaction, check your credit card, place an order, schedule a delivery or return a purchase, we assume that you consent to us collecting your information and using it to this end only.

If we ask you to provide us with your personal information for another reason, for marketing purposes for example, we will explicitly ask for your consent, or we will give you the opportunity to opt out.


The Privacy Policy is accurately dated on the page header. We can change it at any time. Therefore, please check it regularly to be kept informed of updates.

Any new version of this Privacy Policy will take effect immediately on the date of publication and will govern all uses of the Interfaces as of that date. Any changes to the Privacy Policy after you have accessed the Interfaces will not have any impact on that use or your relationship with us, except as required by applicable law.

By continuing to use the Interfaces, you agree to be bound by the updated provisions.


For the purposes of the General Data Protection Regulation in the European Union, we have appointed the following delegate as legal representative: Mr Benjamin BAYON.


We collect information about you as detailed below:

  • CONTACT INFORMATION : access to certain areas of Interfaces requires registration. The provision of personal information (such as your name, address, email and phone number) allows us to provide you with the services you select;
  • VARIOUS INFORMATION : when you purchase our services online or by telephone, we collect information such as the details of your purchase and the information required for billing. We will also collect personal information when you contact us (for example, if you contact us for a question about one of our products or services);
  • SOCIAL NETWORKS: if you interact with us via a social network or a third party service, we will collect the information you have provided to us through the platform concerned;
  • VISITOR INFORMATION: we automatically collect certain information about visitors to our Interfaces;
  • LOCATION DATA: we will collect information about your location, as long as we provide any location service.

We will use the information we collect from you to:

  • AFTER SALES SERVICE : manage and respond to requests for after-sales services;
  • ACCOUNTS : manage accounts and records;
  • QUESTIONS : process your questions and requests
  • COMMUNICATIONS: send service-related communications, including announcements and administrative messages such as an order confirmation;
  • SUGGESTIONS: identify products and services that may be of interest to you, based on your information such as your purchase history and previous interactions with us;
  • MARKETING COMMUNICATIONS: send you marketing communications (eg email, social correspondence) about ourselves and other third party partners that we think might be of interest to you when we have a legitimate basis for doing so;
  • ANALYZES : conduct surveys as part of the ongoing improvement of the services we provide to our clients;
  • CHECKS: perform credit checks, prevent fraud and illegal activity and ensure the security of our Interfaces;
  • IMPRESSIONS: understand the use of our Interfaces so that we can constantly improve the services of our Platform and other offers.

When you have consented to a particular use of your information, we treat it on the basis of that consent. You may withdraw this consent at any time (for example, in connection with the sending of marketing communications) by contacting us. We also process your information when it is necessary to fulfill a contract with you or when it is necessary for our legitimate interests of exploitation, protection and improvement of our company.


As with all Interfaces on the Internet, we collect IP addresses and use cookies and similar technologies that allow us to personalize your experience FURST, and to provide us with information on how visitors access our Interfaces.


Cookies are small text files downloaded to your computer or mobile device when you visit a website. They can recognize your computer when you move between different pages of a website or when you return to a site you have visited.

The use of cookies improves your online experience (for example to remind us of your language and / or product preferences) and allows us to better understand how our Interfaces are used by you. For example, cookies may tell us if you have already visited our Interfaces, and help us make the advertisements you see online more relevant.

There are two main categories of cookies:

  • Cookies developed internally, used only by us to recognize your computer or mobile device when you return to our Interfaces;
  • Third-party cookies used by a third-party service provider on our Interfaces, which can be used to recognize your computer or mobile device when you visit other platforms. Third-party cookies are used most often for advertising purposes or platform analysis.

Cookies have a variable lifespan on your computer or mobile device.

We use both:

  • "Session cookies" that are automatically deleted once you close your browser;
  • "Permanent cookies" that persist after you close your browser and can be used to recognize your computer or mobile device during a future Internet access session.


Our Interfaces use only the following types of cookies on your computer or mobile device:

ESSENTIAL REQUIREMENTS These cookies are essential for you to use certain services of our Interfaces. Without them, some of the services you requested, such as transaction pages and secure login accounts, would not be possible.
FUNCTIONALITY These cookies serve various purposes related to the presentation, performance and functionality of the Interfaces, and the customization of the interface to enhance the visitor experience.
PERFORMANCE These cookies are used to collect anonymized information about how visitors use our Interfaces.
The information collected does not identify individual visitors and is aggregated. They integrate the number of visitors to our Interfaces, which have directed the visitors to our Interfaces, as well as the pages they visit on our Interfaces.
We use this information to help us track activity on our Interfaces and adapt them to our visitors.
ADVERTISING When you access our Interfaces or click on advertisements, advertising cookies can provide you with more relevant ads, and allow us to evaluate their effectiveness.
They remember your visit on a platform and this information is shared with advertisers.
SOCIAL NETWORK These cookies allow users to share content on third-party social networks. Companies that use these cookies may use your information for targeted advertising purposes.

To protect your personal information, we take reasonable precautions and follow industry best practices and implement additional standards generally accepted by industry to ensure that they are not lost, misappropriated, accessed, disclosed, modified or destroyed inappropriately.

Here is a list of cookies we use. We have listed them here so that you have the possibility to choose whether you want to allow them or not:

_session_id unique session identifier, allows Shopify to store information about your session (referrer, landing page, etc.).
_shopify_visit no data retained, persists for 30 minutes since the last visit. Used by the provider's internal statistics tracking system on our website to record the number of visits.
_shopify_uniq no data retained, expires at midnight (depending on the visitor's location) the next day. Calculates the number of visits to a store per single customer.
cart unique identifier, persists for 2 weeks, stores information about your shopping cart.
_secure_session_id session unique identifier
storefront_digest unique identifier, undefined if the shop has a password, it is used to know if the current visitor has access.


We use non-essential cookies based on your consent. You have the right to withdraw this consent and refuse the use of cookies at any time and we explain how you can exercise this right below. However, please note that if you choose to refuse cookies, you may not be able to use all the features of our Interfaces.

You have the option to set your cookie preferences by changing your browser settings so that the cookies on our Interfaces can not be placed on your computer or mobile device (follow the instructions provided by your browser).

For more information about cookies, you can visit the site


We will collect information about your computer or mobile device, including, when available:

  • your IP address
  • your operating system
  • your connection times;
  • the type of browser you are using

We use this information to better understand how visitors use our Interfaces. All this information is anonymous: we can share it later with advertisers, developers or other third-party companies.

We use third-party services to provide you with advertisements on third-party platforms when you leave our Interfaces; we use audience analysis service providers to provide or provide information to third parties regarding the use of the Interfaces and the display of advertisements.

Third-party advertisers display advertisements based on your interactions on Interfaces, as well as other apps and sites you've visited. Third-party ad broadcasters allow us to target ads for products or services that may be of interest to you.

We do not control the tracing technologies of third parties associated with our Interfaces. Our privacy policy does not apply to third parties and their methods of collecting and using information.

You may refuse to receive certain types of behavioral advertising in third-party site settings. We are not responsible for the effectiveness of their disengagement policy.

Some of the services we provide may use location information.

These services, usually available on mobile devices, allow you to benefit from a more personalized service.

Your device has settings to disable these services if you no longer want them.


We do not rent, sell or share your personal information with other unaffiliated persons or companies except under the following circumstances:

  • we will disclose your personal information to third party providers for the purposes of providing online services and other payment, credit check and fraud prevention services, and any other services required to enable us to use your information for the purposes of specified in the section entitled "Information provided and used";
  • We will disclose your personal information to comply with the law, requests from public or governmental authorities, or other third parties when we believe that this is necessary to comply with a legal or regulatory obligation, or to protect our rights or rights. a third ;
  • we will disclose your personal information to any third party who acquires or to which we transfer all or substantially all of our assets and activities. Where applicable, we will use reasonable efforts to ensure that the entity to which we transfer your personal information uses them in accordance with this Privacy Policy.


Our Interfaces are hosted on Shopify Inc. They provide us for the e-shop e-commerce platform online that allows us to sell our services and products. Your data is stored in Shopify's data storage system and databases, and in Shopify's general application. Your data is stored on a secure server protected by a firewall.

We want the use of our Interfaces to be done with confidence and we are committed to protecting the personal information we collect.

We restrict access to your personal information to employees who reasonably need access to it, to provide you with products or services or to perform their professional duties.

We implement appropriate physical, electronic and technical safeguards to protect the personal information you provide to us against unauthorized or unlawful processing, as well as against loss, destruction, damage or accidental destruction.

However, when we ask you to choose a password to access certain parts of our Interfaces, it is your responsibility to choose a secure password and keep this password confidential. You must not choose a password that you have already chosen for another site, and you must not share it with anyone.


We only keep your information as long as we need to, in order to protect ourselves in the event of a dispute (for example, information relating to a contract with you will be kept for the duration of the contract and up to ten years after its end).

After this time, this information will be deleted or, in some cases, made anonymous. When we have requested your consent to process your personal information and we have no other legal basis to continue this treatment, we will delete your personal information if you withdraw your consent thereafter.

If you request that we stop sending you direct marketing communications, we will keep a record of your request and contact information to ensure that your application is respected.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Sale and Use.


You have the right to request access to the personal information we hold about you in our records, to correct any inaccuracies and to update any outdated information. In certain circumstances, you have the right to request the erasure of your personal information or a restriction of their use.

You have the right to object to us processing your personal information in certain cases. In particular, you may ask us to stop sending you direct marketing communications at any time (but please note that we may continue to send you service-related (ie non-commercial) communications such as e-mail updates on the status of your order.

If you wish to exercise any of these rights, please write to us via the email mentioned below in the section " Contact us ».

You may unsubscribe from email marketing communications at any time by sending a message via the email mentioned below in the section " Contact us Or by clicking on the "unsubscribe" link in our marketing emails.

If you have any doubts about how we use your information, do not hesitate to contact us via the email mentioned below in the section " Contact us And we will do our best to solve your problem.

After reviewing your complaint, we will respond in writing within a reasonable period of time, outlining the corrective actions we propose. If you believe that we have treated your personal information in a manner that is unlawful or contrary to your rights, you also have the right to lodge a complaint with a European Data Protection Authority of your place of residence or work, or in the jurisdiction in which the treatment took place.

If you have any questions, complaints, or comments regarding this Privacy Policy, or general questions, please contact us using the section " Contact us referenced at the bottom of each page by means of a clickable link.

You can also use this section if you wish to request access to the personal information we hold about you, or to unsubscribe from any marketing communications email.

If you have any questions about how your information can be processed, please contact us via email via Support Email Privacy.

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